Hellbent Blog

Welcome to the Hellbent Blog or Welcome to Hell :)

Our blog is a lighthearted commentary on running an SME in the field of engineering.

Thanks for dropping by - please do read and comment...


 RSS Feed

  1. We had some interesting interpretations of our logo when we first began.  Logan wanted an iron cross to represent his passion for hotrods, drag racing and motorbikes.  Little did we know that when we put the sign up above our first workshop in sunny Happisburgh, North Norfolk, with our name and logo on, that we would be described as 'the Nazis who had moved into the village'.  To say we were horrified is an understatement but we were equally indignant as the iron cross was not a swastica and we were not Nazis!  And if we were splitting hairs, we had lived there for 6 years by then.  While our children did a great job at explaining to everyone they came across in the village that we were nice, normal folk (well - sort of), I did a whole lot of research on the origins of the iron cross and put together a piece on our website (which you can find here) to dispel any doubters along the way.

    The origins of the iron cross are as a symbol of courage and honour, not to mention the Christian interpretation representing Jesus on the cross.  There are clearly unfortuate connotations relating to its hijack by white supremisists somewhere along the way but let's not forget that the Queen of England has iron crosses on her crowns....

    In 2013, in line with the incorporation of the business, we 'redesigned' our logo and made it a little more subtle.  Everything evolves with time and we felt it was time for our logo to evolve too.

    The name 'Hellbent' however, has been a resounding success - everybody remembers it!  We chose it because we liked it but anyone who knows us will tell you that when we decide we are going to do something, we approach it with a hellbent determination.  As we started our business at the begining of the worst recession in our history, we thought that was quite apt...


  2. I had more 'free trials' for website building packages than I knew what to do with at the beginning of 2009.  Some were never going to be decipherable to a novice, a couple looked like they might be if I had more time and one just worked.  Create.net was simple, very reasonably priced and most importantly I seemed to be able to get it to do what I wanted it to which wasn't the case with the others I tried!  In the early years we had an online store so it was important that we had an e-commerce site that could grow with us if we decided to continue down that route as changing our website over further down the line was NOT on my list of tortuous tasks I was planning on volunteering for.

    Having purchased domain names (many), sorted email addresses out (not quite as many), had a logo designed (that is a whole blog post on it's own - coming soon!), I cobbled together some content and away we went.  It soon became apparent that items we sold online (after market bike and car parts mainly) were only to represent a tiny, tiny proportion of our business and so, in time, we moved away from e-commerce and our eBay store to our current structure which is virtually one hundred percent business to business sales.

    Our website has evolved over the years and is now virtually unrecognisable from the early versions with our social media buttons, Twitter feed and in 2015 - this new blog.  Google Analytics tells me who has visited our site, how they got here (search engine/link), which pages they viewed, how long they stayed around for, which country they live in and even demographics such as age ranges and genders.  How on earth it knows some of that information I cannot begin to guess but all in all it is very interesting reading.  Including how many people read my new blog each week!

    Thank you for being one of them